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Monday, October 6, 2014

ipyg-Crossing the river by raft sweets


While searching the Internet, I recently saw interesting pictures and videos. 
They were the videos about crossing the Han-river using the snack by ambitious college students.
At first, I thought that the video is about an idea of some creative contests. 
But when I finished watching video performance, I realized that 'sweets raft river crossing' was critics for over-packing problem of domestic confectionery industry. Mr. Yu who prepared this performance said "I started for fun at first, but it has made a lot of sense and turned to be big event while preparing this event" Although there is humorous criticism of the practices of over-packing, it is also a meaningful message that domestic manufacturers should have a consumer-centered mind." he said.

That day’s performance was diffused through the SNS like Face book and the event caused great response to customers. 
That is because we all have the experience of embarrassment when we opened the snacks at least once. I was surprised to see a ridiculously small amount of sweets compared to the volume. 
It is to protect the cookies, but that amount doesn’t make any sense! 
We have felt disappointed and complained about the confectionery manufacturer at least once.

But I felt pleasure like piled anger was gone through this performance. 



But confectionery companies seemed unpleasant about the performance. 
One industry official, who requested anonymity, "As there has been the issue for several years, we have been working on improving it. But now we feel like all efforts we had done so far was collapsed" and "The nitrogen packaging is to protect the product, not to cheat consumers," he said. 
However, I want improvements in terms of the consumers, rather than appeal the company’s perspective. 
We hope the confectionery companies become improved and could read the mind of the consumers through this performance.

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